I reported previously on the Thursday night meeting and press coverage in the Long Beach Press Telegram of the John Carter Reading Group — our group of teen readers who are acting as a focus group to give feedback on how today’s teens react to “A Princess of Mars” by Edgar Rice Burroughs — the novel that is the basis for Disney’s “John Carter”.
Here’s a video clip from the Thursday night meeting which gives an overview of the meeting and includes 5 teens giving their (consistently very positive!) views of the book. Their interviews start around 1:45.
I have to say — it was a real treat to see teens get excited about ERB. This initial focus group has clearly established that the ERB magic still works, and armed with that knowledge — the plan is to build on this and expose more teens to the books. More on that later. Meanwhile, here is the video — and after that, the TV spot that JCF considers to be the best one yet, capturing the true spirit of the book:
(Note: Student interviews start around 1:45)
Here’s the TV spot: