So…John Carter? Remember that? Flop of the century? Now, how much creative marketing did you see for John Carter? How many co-branding efforts? Um … well, I would say, zero.
Along comes Avengers and the same marketing team — the Disney team — seems to suddenly be on its game. There’s an Audi tie-in, several others — and then tonight, I see the most improbable one of all– a Farmers Insurance commercial.
And here, through the magic of Youtube, you can see it.
Filipinos have a term — I don’t know if it exists in American English. It’s called “junking”. It’s when you put up a candidate in an election and set him up to lose to serve a larger purpose.
The “junking” of John Carter……….now there’s a story.