DRAMATICALLY disowned by Disney as a $200million loss-making misfire – which would make it the biggest dud in box office history – the sci-fi action film has now earned $255million worldwide.
At the time Disney announced the loss it was expecting, the box office was around $180million, indicating that the studio needed $380million. This was likely made up of a $280million production budget plus $100million on marketing.
By those figures, it still hasn’t made its budget back (though it’s worth adding that Box Office Mojo reports a more favourable budget of $250million and The Numbers states an even worse $300million).
But what do the film’s stars say? Taylor Kitsch, who played the lead, was asked about John Carter’s performance as he did the press interviews for his next film Battleship.
He said: “If you are going to pay attention to the materialistic part of it, you also need to pay attention to the fans. For them to have these Facebook pages and rally to get another one going, it’s quite flattering.”
The 30-year-old added: “I don’t see it as a failure, that’s the thing. I’m incredibly proud of it and I would do it all over again.