John Carter fans have been holding out hope that Battleship starring Taylor Kitsch will do well enough in the US to provide a boost to John Carter as the DVD/Blu-ray release approaches. Unfortunately, it doesn’t look like that’s going to be the case. Battleship was being projected to open in the $35-40m range; but based on an opening Friday figure of $9m, it looks more like a $25m weekend for the Universal/Hasbro film directed by Peter Berg. For reference — John Carter opened at 9.8m en route to a 30.2M opening weekend.
Battleship, with an announced budget of $211M, was released early overseas and has earned $215.3m Foreign, bringing its worldwide total to 224.3 and a likely final tally at or near $300m globally.
It will be interesting, of course, to see how Universal handles the reporting on this. Let’s compare the likely numbers for John Carter and Battleship:
- $250m Production Investment
- $100M Marketing Cost
- $280m Global Box Office
- ($200m) Writedown announced 10 days into its run.
- $210M Production Investment
- $100M Marketing Cost (?)
- $300M Global Box Office
- ($150m) Writedown? Announced?