Brad Bird tweeted this article this morning and I think it’s worth posting there. John Carter is mentioned as a casualty as a non-franchise movie at the time of its release. There is interesting food for thought in here about what works, what doesn’t, and where we are, or are arriving, as a moviegoing public.
Joss Whedon’s meta-tentpole blockbuster is as good — or at least as emphatically What It Was Supposed to Be — as fanboy prophecy has tremblingly suggested. Barefoot Scarlett Johansson as Black Widow, speaking scornfully in Russian while tied to a chair! Robert Downey Jr.’s Iron Man, making sardonic Shakespeare in the Park jokes at Chris Hemsworth’s Thor’s expense! Mark Ruffalo’s tweedy, colonial chic, as his Bruce Banner hides out from the Hulk in a colorfully otherized Calcutta! The obligatory, wanton destruction of — SPOILER ALERT, assuming it is possible to spoil even a single scene in one of the most well-publicized and advance-marketed films of all time — New York City’s admittedly unloved general midtown area!