Via I09 It’s halfway through the summer movie season, and there’s a lot of hand-wringing about the state of the Tentpole Film — yes, in spite of Avengers. This year has seen some huge high-profile flops, plus some massive films that underperformed Stateside. And meanwhile, some of the biggest films in the pipeline are having well-publicized troubles, from Lone Ranger to World War Z.
The thing is, Hollywood already knows how to make blockbuster movies that make money — they’ve just forgotten some of the fundamentals in the rush to claim dates in the crowded summer schedules. Here are 10 rules that Hollywood knew, but has forgotten.
1) If your kid hasn’t heard of it, don’t spend $200 million on it.
If you don’t have a kid of your own, borrow your neighbor’s. Case in point: The average 12-year-old has heard of Battleship, right? The kids love that game, it’s all the rage among the tween set. Or, maybe not. Seriously, if nobody under the age of 35 has heard of something, then it either justifies a much smaller budget — or a vehicle that’s designed to introduce it to new people. Likewise, maybe they should have done the Green Lantern and Tron cartoons first, and then the movies. Don’t assume that audiences will be familiar with a character who was popular decades ago.
2) Genre mashups only work if both genres are popular.
Case in point: Neither “historical biopic” nor “vampire movie” is a particularly popular genre right now. Sure, Twilight is popular — but most other vampire movies in the past few years have bombed, horribly. I get the impression people look at Twilight and think any vampire movie will do equally well. Similarly, there are all the attempts to mash up Westerns with Martians (John Carter), superheroes (Jonah Hex) and of course alien invasions (Cowboys and Aliens.)