I am at the very end of the first draft of John Carter and the Gods of Hollywood, and am now writing the “Findings” — which is an attempt to distill what I have learned into a series of observations that capture “what really happened”. I have a question of our readers. If you were to assign a percentage of the blame for John Carter’s “failure” to achieve box office success at a level commensurate with its budget, how would you apportion the blame? Please keep in mind the question refers to the the “John Carter Enterprise” — meaning I’m not looking for your critique of the adaptation by Stanton except to the extent you blame the adaptation for the overall business performance of the enterprise.
Here are the candidates:
- Largely controlled the story/writing and cast, as well as execution
- Had substantial influence on (but no control over) the main marketing creatives and themes
Disney Studios Chariman Dick Cook
- Approved the budget at 250m and did not require “name” actors
Disney Studios Chairman Rich Ross
- Hired MT Carney who set the marketing that returned.
- Made the decision to not pursue licensing, merchandising, and co-promotions
MT Carney and the Disney Marketing Team
- Responsible for the marketing campaign