Someone posted this on the facebook group and it caught my eye because he begins with “I had no intention of seeing John Carter after viewing the first awful trailer that Disney posted on IMDB.com.” …. so I clicked, and there on the blog post was our Heritage trailer staring at me, with the post basically attributing the turnaround in attitude to our little trailer. But aside from warm glow produced by the nice little pat on the back he gives us, I found his comments about precisely how his thought process was affected by the Heritage trailer, particularly the opening cards, to be quite interesting and instructive since this echoes exactly the reaction we were reaching for when we were formulating the cards and the trailer. For me, just as a viewer — the cards prep me so well that I get a chill when the first live shot comes up — a live shot we’ve seen a hundred times — but the sense of “wow” created by the buildup in the cards, and the reminder that this represents a unique sci fi heritage moment, is still something I can feel…..
Anyway, here it is….
Why John Carter is the Best Movie of 2012
by Zack Wall
I will begin this post by stating that I had no intention of seeing John Carter after viewing the first awful trailer that Disney posted on IMDB.com. In fact, I don’t think any of their trailers piqued my interest enough to draw me into the theater and spend even a penny on this movie.
It looked strange, nothing made any sense, the movie posters were tacky, and I had better things to spend my time and money on. That is, until I saw this:
And then it all came together. Never mind the rest of the trailer after the initial text. John Carter was written in 1912? It inspired the creative minds of George Lucas, James Cameron, et al? Now I must know more. A quick Google search informed me that there are 11 books in the John Carter series, with the Disney movie being an adaptation of “A Princess of Mars”(which, had they named it that, I might have been more inclined to see it).
So, nearly one month after its debut, I made the 9.5 minute trip to my local theater and purchased a ticket. I wasn’t surprised to find myself the only patron in the John Carter screening, especially after reading about the nasty reception it debuted to. There was a fellow from the previous screening, and I’d guess his age to be somewhere in between 55-60. I asked him what he thought of the movie, and he said he’d enjoyed it quite a bit. He told me that he’d read the book series as a kid, and that the Disney version lived up to his expectations and beyond. Now my confidence in this movie was beginning to grow.
Oh …. and purists — pls, “hands off” his comment that, his reaction to reading the book after seeing the movie was “the Disney movie was a near replica of the book”…….just let it go! That’s just his enthusiasm showing! Some of his other comments are insightful — like: “Almost every scene in the trailer had such a minor role in the film that I wonder if the person editing the trailer even watched the whole movie, or just skipped to the parts filled with CGI.” That one is well said and may be true.