Finally, John Carter tops a yearend list! Have to say, this is a well-deserved one:
John Carter’s Marketing Campaign
Edgar Rice Burrough’s John Carter books are the granddaddy of all sci-fi fantasy, inspiringStar Wars, Flash Gordon, Avatar, and pretty much every single sci-fi writer of the 20th century. So how did Disney market its John Carter movie? By saying none of that, and letting the public believe John Carter was some kind of cheap Attack of the Clones rip-off. Worse, Disney shortened the original title John Carter of Mars to the infinitely less descriptive John Carter, as if 1) the public had any idea who the early 20th century character was and/or 2) the name “John Carter” was somehow appealing without any indication of its sci-fi elements. So instead of being the massive blockbuster it was supposed to be, John Carter performed like a generic sci-fi/fantasy flick, and sounded like a movie about a principal who helps turn around a tough, inner-city school.