Most of the participants in John Carter have been pretty circumspect in their comments about what happened with the release of the movie. Brad Turner just tipped us to the fact that Mark Strong has just come forward with some thoughts in a TV interview as reported by ComicBookMovie.com:
“Well I really liked it, and I thought people were really harsh on it. It suffered from the fact that we have seen everything in it before. It was written at the turn of last century, and every thing Star Wars, Star Trek, even Tarzan all comes from it really. The idea of science fiction, he (Edgar Rice Burrough) was the granddaddy of it all really. So there was nothing in there that really surprised anyone, and it looked a bit dated. I really enjoyed it, my kids enjoyed it, and people I know enjoyed it.”
While I don’t agree with his comment that “nothing in there really surprised anyone” — (judging from the reaction of so many uber passionate fans, something surprised people), I do think Strong’s comment are in essence the comments that should have been at the forefront of Stanton’s mind as he developed the film, and Disney marketing’s collective “mind” (!!) as they attempted to develop a strategy for marketing the film.
With a film like John Carter, you either embrace it for what it actually is, which is the grandaddy of all interplanetary sci-fi stories and the inspiration for Star, Wars, Avatar, Flash Gordon, etc. You make sure everybody understands that: “This is the true origins story for Star Wars and Avatar” . . . . .and build interest an intrigue on that basis, while at the same time “inoculating” (marketing term) against any “we’ve seen this before” reactions by prepping people to understand that this is what actually came first.
Ahem . . . . a visual aid comes to mind.
Herewith, our fan trailer, “Heritage”, which I know you’ve all seen but what the hell, reading Strong’s comments made me think about it.