Background on Edgar Rice Burroughs
Following is a brief background on Edgar Rice Burroughs prepared by John Carter Files
The Curious Case of the “John Carter Fan Trailer”
Although Burroughs’ most famous creation “Tarzan” made it to cinemas beginnng in 1918 with more than 40 Tarzan films eventually being produced, his other great creation “John Carter” resisted efforts at cinematic interpretation in large part because Burroughs’ imagination exceeded the technical capacity of Hollywood to realize on the screen. As early as 1936 famed animation director Bob Clampett had developed an animated John Carter of Mars that came close to being the first animated feature film. The film was later famously developed and abandoned by Disney in the 1990’s, Paramount in the early 2000’s, before Disney re-acquired the rights and made the film that is to be released in 2012.
Like all Edgar Rice Burroughs enthusiasts, the ERB film-makers are following with great interest the progress of Disney’s John Carter, which is the culmination of a century of prior efforts to bring Edgar Rice Burroughs’ Martian series to the cinema.
In February 2012, at a time when there was considerable debate in the industy over whether Disney was effectively promoting the upcoming “John Carter” film, the film-makers became the subject of considerable media attention when they edited and uploaded to YouTube a “John Carter Fan Trailer” . The “Fan Trailer” went viral and became a focus of media and fan attention during the final weeks prior to the release of Disney’s “John Carter” .
Here is the John Carter Fan Trailer, which was created on February 5, 2012 by film-makers Michael D. Sellers and Mark Linthicum by downloading all of the previously released Disney John Carter Footage including 3 Trailers, 6 TV spots, and more than a dozen featurettes, and the using this as the basis to create a new trailer. Beneath the trailer are Youtube Comments as of February 25, 2012.
I said this on the EW boards, you really should be working in the industry cutting trailers. I had a passing interest in checking it out because I read the book a long time ago, but ever since checking this out a few days ago, I can’t wait to see it. I even started re-reading it. Seriously, amazing job. Please keep up the stellar work!
Disney marketing sucks all the balls ever. Seriously. As an ad man and a marketing guy, THIS got more people likely to see a Disney film than their mish mash marketing so far, which SUCKS. Seriously, wtf? Don Draper would be kicking asses at Disney over this – this trailer is more engaging (and btw the led zeppelin touch – winning!) and FRAK!
Whoever you are you have a future in the business. The “official” trailer would have earned a boot “occupying” my ass.
Yeah, I actually thought the first 15 or so seconds of the video were from a different movie. I’ve never read the books and had no idea what the story was or if there even was one. Now I do, and I’d really like to see this movie. Great work!
This is the best trailer I’ve seen so far… Shame on Disney for doing such a piss poor job of promoting this movie!!!! This is one of the greatest works of fiction that a lot of people have not read or heard about. This trailer should be taken up by Disney and distributed!!!!1
Studio’s buy into crap advertising firms sell THEM so they can essentially wet their nethers while not actually thinking about real customers or movie-goers. I’ve watched documentaries on it and it’s hilarious how self-serious they are and how they become so consumed by the perspective of people are commodities and that there are secret formulas. It’s really not complicated, just do what this shit did, for free compared to the crap “professional” trailer companies have put out.
The only change I would make is to the text on the second card. Should say “THE EPIC TALE THAT INSPIRED 100 YEARS OF SCIENCE FICTION” to be more accurate. Otherwise this trailer is PERFECT! I really hope Disney takes up and saves the marketing for this film in the next couple weeks!
Thus proving that Disney sucks at making trailers. They should fire the people who made their official trailers and hire the guy that made this. The film looked silly; something for little kids from what Disney’s trailers showed. Now it actually looks like a good film.
What I like about this trailer is that it hints at more of the unexplained aspect of the original novel-
John Carter’s travel between two worlds, his “death” on Earth and subsequent arrival on Barsoom, how he remembers no childhood and never seems to age. I’ve dreamed of a movie like this since reading the original trilogy – A Princess of Mars, The Gods of Mars and The Warlord of Mars, in the early 1960s. Edgar Rice Burroughs would be proud!
If Disney knew better, they’d even put credits at the end of this trailer to remind everyone who worked on it and who wrote the book. And besides, I especially enjoy how you kept the Disney logo in its “Walt Disney Pictures” form. Shortening it to “Disney” and keeping it for such a grown-up film as John Carter is a little ridiculous if you ask me.
Awesome trailer! Shame on the disney marketing team, their trailers actually made me want to AVOID this movie. This fan trailer is tons better and actually makes sense! Shame on you disney for such terrible marketing!
1) Disney, hire this person IMMEDIATELY. Fire whoever is in charge of making the trailers for John Carter (of Mars) and hire this person instead. Clearly they understand how to market a movie better than your entire marketing department, BASED ON TWO TRAILERS AND A HANDFUL OF VIDEOS! (And, obviously, knowledge from having been a fan of the book, but that doesn’t affect what material is available for a fan trailer.)
@Baalek1 2) It is deeply, deeply sad that this trailer is even necessary. When the marketing for a movie is so poorly handled that FANS OF THE MOVIE (that hasn’t even been released yet, natch) feel the need to step in and help you, YOU ARE DOING SOMETHING VERY WRONG. Disney, look to your marketing department and weep.
I’ve been a fan of the John Carter books since I was 14 and I have been apprehensive about this movie since it was first announced. This trailer, more than any of the official ones, makes me very excited to see it for the first time. Well done!
Good job. It just goes to show how bad Disney has done with the marketing of this movie. And the marketers are paid a lot of money to make trailers and other promotional devices. How much more clueless can Hollywood studios be? This movie is likely to be a huge flop.