From Sci-fi Pulse: John Carter is sadly on track to become the biggest box office failures of the year, if not the history of cinema. What is upsetting about this is that John Carter is a fun action-adventure/scifi movie and it should have been more successful than it was. And I believe the main reason for its lack of success was that it is one of the most poorly marketed films in the 21stcentury.
Now understand this, when I say “poorly marketed,” I don’t believe that Disney didn’t spend enough money on promoting this film; on the contrary, I fully acknowledge that they spent far more money than they should have. Hell, they practically carpet bombed the airwaves and internet with advertisements for John Carter. When I say “poorly marketed,” I mean that the commercials they did produce for the film did nothing to get people interested in seeing John Carter. In other words, what’s the point of carpet bombing the airwaves if all the commercials are duds?
So if you will, imagine for a moment you saw a trailer featuring the following: “Finally, the 100-year-old epic that science fiction is built upon, comes to the movies” – a simple line that communicates the importance of John Carter the general public and that invites them to be part of a 100 year anniversary.