Dennis Mansfield of Dennismansfield.com has written a well-thought-out and well-expressed letter to Robert Iger, Disney CEO, regarding John Carter. We encourage our readers to visit Dennis Mansfield’s blog and leave comments, as well as share to Facebook and tweet.
First portion of the letter:
Dear Mr. Iger,
In politics, as in many other disciplines, success has a thousand fathers and failure is often an orphan, even to the candidate who ran. My field has been politcs with a little dabbling in entertainment.
In the entertainment business, failure has not only an evaporated parental line, but the critics of Hollywood add insult to progeny, especially as the box-office returns look worse and worse.
With John Carter, this did not have to be.
Recently I blogged that the PR firm/division that Disney employed to advance this film erred on so many levels that I am certain your in-house evaluations have already concluded this fact. Many people across the internet, through social media, felt the same way.
And the film, “John Carter” was truly a good film, certainly worthy of the investment that Disney poured into it. The worldwide receipts of $263 million (especially in Russia) are proving out the value of the storyline among those who connected the dots on the 19th century Confederate calvary officer and his travel to Mars. The opening of the film in Japan this week will further prove out the high level of interest in this storyline.