Missed this the first time around. It’s worth reading, particularly the last paragraph where the author attempts to extract some meaning about American moviegoing habits when it comes to “geeky” films that are “instantly accessible like Spider Man”.
The Sad Ballad of John Carter
by Dominick Mayer via Heave Media
Disney’s John Carter is among my favorite movies of 2012 so far. I feel like saying so as a relatively published film critic is akin to lighting a blunt in church, with respect to the canonized list of shit you just don’t do. Though the film has its defenders, however few, far more people are talking about what an unmitigated disaster it is, a big-budget flop that will live in infamy alongsideCutthroat Island and Waterworld as a quintessential example of what happens when a movie studio’s unbridled hubris comes back to bite it in the ass. There’s just one little problem: John Carter isn’t actually tanking. In fact, it’s doing pretty damned well and everybody needs to slow their roll for a minute.
Statistics time: John Carter has indeed flopped by U.S. box office standards. Relative to its estimated $250 million budget, so far it’s only pulled down $68 million and counting. At most, it’ll top out around $70 million in theaters before trying to recoup on DVD. What most people don’t realize, though, because evidently America = the whole world forever with respect to box office, is thatCarter has also made over $200 million overseas and is currently placing high on several other countries’ box office charts. The domestic grosses combined with those worldwide paint a very different picture of Carter, one that suggests the film will at the very least break even. It won’t be the franchise-starting hit Disney probably wanted (a similar situation happened with Tron: Legacy, though that film was cheaper to make/market), but it’s by no standards a flop. Hell, while I’m on the apologia train, Waterworld was actually profitable when you include the worldwide grosses, and Cutthroat Island…nope, that one stilltanked.
Read the full article at Heave Media