Daniel Butcher is a Disney blogger at the blog “Between Disney” and his request for a review copy of the book was one of the first to come in. His review is out and it is fair and thoughtful. His bottom line assessment is:
John Carter and the Gods of Hollywood is a fair, factual and enlightening assessment of what went wrong with the development, marketing and release of John Carter. The book is well written and clear, and has a personal touch as Sellers enters the story describing his own efforts to support a movie sight unseen. Sellers closes with the belief that there could still be life in the Carter franchise, just not with Disney, and for fellow Carter fans I hope he is right. John Carter and the Gods of Hollywood is a tragedy, showing us the blockbuster that could have been and how the efforts, or lack of, made it one of the most ridiculed movies of 2012.
Following is an intro and link to the full review.
Between Books | John Carter and the Gods of Hollywood
I have been a fairly outspoken supporter of Andrew Stantons’ 2012 John Carter. The marketing campaign stole some of my excitement before I saw the film, but the finished product pushed itself into my top five movies of 2012. I am someone who would love a sequel and further exploration of Barsoom. And it is because of the movie that I picked up the original A Princess of Mars by Edgar Rice Burroughs and found myself entranced by a really well developed world in the midst of romantic adventure. I would say due to the film, I am a new convert to Barsoom, and I think there are others like me.
Michael D. Sellers however is part of the pre-movie fan base. For Sellers, awaiting John Carter, was a dream come true where his beloved franchise would finally get its proper due on the big screen. Sellers may have found the final product on the screen satisfactory, but the support given it by Disney was a clear disappointment. For a movie that was budgeted to be a tentpole movie for Disney, the movie was never given the support its $250 million budget should have warranted. The fact that this blockbuster in waiting became either invisible or misunderstood by the potential audience largely led to the label as Disney’s Ishtar.