As many or most of you know, the alliance of ERB-John Carter groups includes, as its largest entity, the Facebook John Carter Sequel Group with a membership of 11.700. That group was started by Erik Jessen and some of the crew of the movie John Carter, and is organized as a Facebook “Group” rather than a Facebook “Page” which is the format which Facebook says is best for growing a movement. The reason for that is that pages are findable by search engines, etc., whereas groups are not.
So, the Facebook group has a “Facebook Page” as well, which was started many months after the Group was started, and has always been a bit of an afterthought. Yesterday morning at this time, the “Page” had 3,400 likes and when new posts would go up on the page, they would typically get about 1000 views. New “Likes” were coming in at a rate of 20-30 per week.
Then yesterday happened.
Jan Austin posted a brief post about Lynn Collins having tweeted that she would love to participate in a John Carter sequel. Here is that post:
For those who don’t do Twitter, you might want to know that Lynn Collins was asked this past Wednesday if she would do another John Carter and she replied “ALWAYS yes.” We have been re-tweeting her post!
lynn collins @lynncollins7 10 Apr
“@mrwiggly7: @lynncollins7 ” Would you do another JOHN CARTER movie if i asked you nicely ? ” :)”don’t need to be nice, ALWAYS yes.#Mars
That was it — nothing special on the front end.
But …. mysteriously, unlike all the other posts which are getting 1,000 or so views, this one has gotten 28,000 since yesterday morning, along with 189 Facebook shares.
Most interestingly – since the post went up, total Likes on the FB page have gone from 3,400 to 4,758.
No one has been able to quite figure out what happened. Unlike on a blog or website where you can easily find out where traffic is coming from, a Facebook Page has less information available — at least until the weekly statistical update is provided. That update will be provided on April 15th. In the meantime, people who are coming to the page are saying they saw it on their Facebook newsfeed, and many of them are people who had “Liked” the official John Carter Disney Facebook Page (there are 442,000 people in this category) . . . One theory is that a change in the FB algorithms suddenly resulted in this post getting a different treatment than prior ones.
Anyway — the sequel movement folks are dancing in the digital streets this morning.
The new likes are growing.
And the mystery continues.