Angela Watercutter of Wired.com got in touch a couple of weeks ago and said she was doing a story about fan trailers and would like to talk about the John Carter Fan Trailers we did. Looks like the article is out now (it’s actually been out a few days and we missed it until now) ….. and kind of features the John Carter situation a little more prominently than expected. A nice journey back to the days when we were still waiting, and hoping, for John Carter to perform better than the doomsayers were predicting. Oh well . . . . .
Why Fan Trailers Are Often Better Than the Real Thing
by Angela Watercutter
Back in early 2012, the fan buzz around the upcoming film John Carter was, well, not great. It had a promising director in Andrew Stanton and what looked like great special effects, but thanks to some of the early teasers hopes weren’t high. Then, a new trailer for the film appeared online and soon enough people started getting excited about the new Taylor Kitsch vehicle.
The weird thing? That trailer wasn’t released by the film’s studio—Disney—it was released by a guy named Michael D. Sellers. An independent filmmaker and longtime fan of John Carter creator Edgar Rice Burroughs, Sellers thought that the trailers released for the film had been a bit lackluster, and after the movie’s Super Bowl trailer proved equally disappointing, he decided to make his own.