The timing of Warner Brothers release of the Legend of Tarzan trailer was no coincidence — the internet release on Tuesday was part of the run up to the release in theaters on Friday, attached to the head of WBs Ron Howard film In the Heart of the Sea — based on the Nathaniel Philbrick book, billed as the true story that inspired Moby Dick. Unfortunately, In the Heart of the Sea never resonated with audiences — its YouTube teaser trailer never got past 3.7M views, and its final trailer is at about the same level – both indicators that the film had problems finding an audience. never got above the mid 3M level. WB’s decision to market it as “the true story that inspired Moby Dick” didn’ work, and even the Ron Howard brand and Chris Helmsworth in the lead were not enough to save it.
And so …. at $11M the weekend before Star Wars comes out, In the Heart of the Sea is about to get swallowed up more completely tthan Captain Ahab and the Pcquot ever did.
The next likely horse for Legend of Tarzan to ride is Point Break, out Christmas day — a movie that is tracking quite a bit better than Ron Howard’s film, but still doesn’t look like a huge hit. It’s not limited to WB movies, but those are the ones that are most likely.
Oh well . . .