Background: Disney Hires MT Carney as Marketing President in April 2010

For the research file:

This is the LA Times article announcing the hiring of MT Carney as head of marketing in April 2010, 6 months after Rich Ross took over as head of  marketing for Disney Studios

http://articles.latimes.com/2010/apr/22/business/la-fi-ct-disney-20100422

Quotes of note:

Carney, a co-founder of communications planning firm Naked Communications, helped create global strategies for some of the world’s biggest brands, among them Coca-Cola, Johnson & Johnson, Google, Microsoft and Nokia. Before helping launch Naked’s New York office in 2006, Carney was worldwide planning director at Ogilvy & Mather, overseeing such accounts as American Express.

The question is whether she can apply lessons learned from helping promote sugary soft drinks and cellphones to selling celluloid. Unlike a can of Coke, each movie is unique.

Ross and Walt Disney Co. Chief Executive Bob Iger have made it clear that Disney, in its latest incarnation, is a steward for powerful Hollywood brands Disney, Marvel Entertainment and Pixar Animation Studios, whose movies can be exploited beyond the cinema into television shows, theme park attractions, video games, online virtual worlds and clothing lines.