Yeah. It’s April. March is long gone.
Something I noticed: One of the big stories in the month of March was how the John Carter movie was somehow predetermined to be the biggest box office flop in history. Even Disney, the company that released it, made a prediction that it was going to dig a financial hole of about 200 million dollars. Why did they say that during the first week of release? Why predict your own disaster? What can be gained from that? It’s like they were trying to wreck their own film!
Of course, that was all in March. Which might as well be a thousand years ago. You will notice that no one is really talking about John Carter anymore. It’s yesterday’s news. But here’s what they aren’t saying in April: John Carter is nowhere near the biggest box office flop of all time. In fact, it did amazingly well overseas and has more than earned back it’s production budget. And by the time the DVD and Blu-ray releases are rolled out, it will probably not be a loss at all. It won’t make piles of money for the company, but it’s not going to sink the company either. And yet, people were saying, way back in March, as if it were a done deal, that this movie was absolutely sure to be the biggest flop in history.
There was clearly something malicious going on in the media. I don’t know why. I don’t know what encouraged the behavior, but it was weird. Was it an anti Disney thing? It was almost like what happens during elections, where people are told what to think, and then they simply submit to it. No one likes negative advertising, right? So why is there so much negative advertising during elections? Because it works. And, strangely, it worked to crush John Carter in a very similar way. Some media whoevers seem to have purposefully misled people about the film with what amounts to a lie. And no one is talking about it. Like no one talks about all the lies the politicians say during a campaign. They can say anything, but once the campaign is over, no one goes back to assess what they said and hold them accountable. Nobody cares.